Sunday, April 19, 2015

Successful App Store Marketing Guide Line

Except some giant developer company no one get a handsome downloads on app store or google play store. And as we know without a good amount of download we can’t earn good revenue. So we try to focus on some tips and tricks and proven strategy to get a good downloads.

In general, the apps or games itself the most important marketing asset. So make a funny games or apps, so that the user will enjoy the moment of using the apps/games. Use simple user friendly gameplay or features with eye catching colorful graphics and happy background music.

Make two quality video, one trailer video for promotional purpose and other is user manuals, like how to play games or use the apps. You should submit your app or game trailer video on the app store or google play store and place them before screenshot.

Now the most important part for your apps or games; use some marketing features on apps like social network integration, Say for example:
Facebook login:
·         Motivate user to facebook login by give some in-game item reward.
·         Give some special reward for inviting friends
·         Profile picture of the friends who also use same apps or games
·         Send challenge and earn some in-game reward
·         Achievements and score will posted on timeline if have proper permission

Some other marketing features like,
Local in-game notification, every 12 to 16 hours. The player gets in-game rewords, in this way you are giving a reason so that the user come back again.
In-game dialog for offering the user to rate and write a review
Last but not the list localized your apps or games.  

Properly do your  ASO (App store optimization)
Tittle: Wisely choose an app or game tittle, try to use keyword on the tittle.
Keyword: Choose wisely your keyword, take help from google adword for key word analysis. Try to choose less competition’s word. Use joined keyword, it’s will give you more specific search result.
Description: Make an easy understanding app or game description, so that most of the people can understand your product. Try to use  your keywords 2/3 times on your description. 

We hope this tricks will help you to get a good download. If you have some suggestion  please feel free to comment.

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